E-Commerce Advertising Management & Strategy
Channel Surf is a dedicated e-commerce advertising agency managing your presence across Amazon, Walmart, Target, TikTok, Instacart, and beyond — so every channel works harder for your brand.
Who We Are
Channel Surf is a specialist e-commerce advertising agency built around one thing: making your brand win where shoppers are actually buying. We manage and optimize paid advertising across Amazon, Walmart, Target, TikTok, and Instacart — treating each platform as the unique ecosystem it is.
From sponsored product campaigns and retail media buys to social commerce on TikTok Shop, we align strategy, creative, and spend to drive real, attributable growth across every channel in your portfolio.
Channel Surf is led by Casey McRae, who brings over 15 years of hands-on Amazon and e-commerce experience to every client engagement. That depth of expertise means your brand isn't learning on your dime — it's benefiting from a decade and a half of hard-won platform knowledge from day one.
What We Do
Full-funnel Amazon Ads management — Sponsored Products, Brands, and Display — plus retail media on Walmart Connect and Target Roundel, tuned for maximum ROAS.
Programmatic display and video advertising through Amazon's Demand-Side Platform — reaching your audience both on and off Amazon with precision targeting and full-funnel attribution.
TikTok Shop and in-feed ad management that converts discovery into purchases. We build and scale campaigns that meet shoppers in their scroll — and turn views into sales.
Instacart Ads strategy and execution for CPG and grocery brands. We position your products at the top of the digital shelf when shoppers are ready to add to cart.
Get in Touch
Tell us which channels you're on, where you want to grow, and what's holding you back. We'll build a plan around your brand.